Privacy Policy

Last Update Date: [ 5 Jan 2026]

Website: [smilehouseofficial.com]

A. Introduction
[smilehouseofficial.com] ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this policy carefully. If you do not agree with the terms, please discontinue use of our Site immediately.

B. Information We Collect
We may collect personal information that you voluntarily provide to us, as well as automatically collected data.

Personal Data:

  • Contact information (name, email address, phone number)

  • Account credentials (username, password)

  • Payment information (processed securely via third-party processors)

  • Communications you send to us

Automatically Collected Data:

  • IP address and device information

  • Browser type and operating system

  • Usage data (pages visited, time spent, clickstream data)

  • Cookies and similar tracking technologies (see SectionE )

C. How We Use Your Information
We use the information we collect for various purposes, including:

  • To provide, operate, and maintain our Site

  • To process your transactions and manage your account

  • To communicate with you, including customer service and updates

  • To personalize your experience and deliver targeted content

  • For analytics and site improvement

  • To comply with legal obligations

D. Legal Basis for Processing (GDPR)
If you are from the European Economic Area (EEA), our legal basis for processing your personal information depends on the context:

  • Performance of a contract

  • Your consent

  • Legal compliance

  • Legitimate interests (not overridden by your rights)

E. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of our Site may not function properly without cookies.

F. Third-Party Disclosures
We may share your information with:

  • Service providers (hosting, payment processing, analytics)

  • Business partners (with your consent)

  • Legal authorities when required by law

  • Successor entities in case of merger or acquisition

We do not sell your personal information to third parties.

G. International Transfers
Your information may be transferred to and maintained on computers located outside of your jurisdiction. We will take appropriate measures to ensure your data receives adequate protection.

H. Data Security
We implement appropriate technical and organizational security measures to protect your data. However, no method of transmission over the Internet is 100% secure.

I. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

J. Your Privacy Rights
Depending on your location, you may have the right to:

  • Access, update, or delete your information

  • Object to or restrict processing

  • Data portability

  • Withdraw consent

  • Opt-out of marketing communications

K. Children's Privacy
Our Site is not intended for children under [Age, e.g., 13 or 16]. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us immediately.

L. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of changes by posting the new policy on this page and updating the "Last Updated" date.

 

1. WHO WE ARE

Smilehouse team runs the website (smilehouseofficial.com) ("we", "us", "our"). We are the "data controller" for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This means we are responsible for deciding how we hold and use your personal data.

2. THE DATA WE COLLECT ABOUT YOU

We collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity & Contact Data: Includes your first name, last name, billing address, shipping address, email address, and telephone number.

Financial & Transaction Data: Includes payment details (last four digits of payment cards, payment type), order history, and purchase records. Important: Full payment card details are processed directly by our certified payment service providers. We do not store or have access to your full card information.

Technical Data: Includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Usage & Profile Data: Includes information about how you use our website, products, and services, such as the pages you view, links you click, length of visits, page response times, download errors, and navigation paths.

Marketing & Communications Data: Includes your preferences in receiving marketing from us and our third parties, and your communication preferences. It also includes records of your communications with our customer service team.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you:

Direct Interactions: You give us your data by filling in forms on our website, creating an account, placing an order, subscribing to our newsletter, entering a promotion or survey, or by corresponding with us by post, phone, email, or social media.

Automated Technologies or Interactions: As you interact with our website, we automatically collect Technical and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy below for further details.

Third Parties or Public Sources: We may receive personal data about you from various third parties, including:

Analytics providers based outside the UK;

Payment service providers based inside or outside the UK;

Delivery and logistics service providers.

4. HOW WE USE YOUR PERSONAL DATA (LAWFUL BASIS FOR PROCESSING)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances and for the following purposes:

Purpose / Activity

Type of Data

Lawful Basis for Processing

To register you as a new customer and manage your account.

Identity & Contact

Performance of a contract with you.

To process and deliver your order, including:
(a) Manage payments, fees and charges.
(b) Arrange shipping and provide order confirmations/updates.

Identity, Contact, Financial, Transaction

Performance of a contract with you.

To manage our relationship with you, which may include notifying you about changes to our terms or privacy policy, or asking you to leave a review.

Identity, Contact, Profile, Marketing

Performance of a contract, Necessary for our legitimate interests (to keep our records updated).

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

Identity, Contact, Technical

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud).

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

Identity, Contact, Profile, Usage, Marketing, Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.

Technical, Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

To make suggestions and recommendations to you about goods or services that may be of interest to you (direct marketing).

Identity, Contact, Technical, Usage, Profile, Marketing

Consent. You will only receive direct marketing communications from us if you have explicitly opted-in. You have the right to withdraw consent at any time.

5. DATA SHARING & INTERNATIONAL TRANSFERS

Service Providers (Data Processors): We share your data with trusted third-party service providers who perform functions on our behalf under strict data processing agreements. These include:

Shopify Inc.: Our e-commerce platform, which hosts our store and processes your order data. Shopify stores data in data centers located in the United States, Canada, and other jurisdictions. Shopify transfers data in compliance with UK adequacy regulations and Standard Contractual Clauses.

International Transfers: Many of our external third parties are based outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded by implementing appropriate safeguards, such as UK Adequacy Regulations or Standard Contractual Clauses approved for use in the UK.

6. DATA SECURITY

We have implemented appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Access to your personal data is limited to employees and third parties who have a business need to know.

7. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Order and Customer Account Data: We retain this for 6 years from the date of your last transaction to comply with UK tax and accounting laws (HMRC requirements).

Marketing Contact Data: We retain this until you unsubscribe or withdraw your consent.

Inactive Accounts: For customer accounts with no activity, we may delete data after a period of [e.g., 3 years] of inactivity.

8. YOUR LEGAL RIGHTS UNDER UK GDPR

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

Right of Access: Request a copy of the personal data we hold about you.

Right to Rectification: Request correction of inaccurate or incomplete data.

Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where there is no good reason for us continuing to process it.

Right to Restrict Processing: Request suspension of processing of your personal data.

Right to Data Portability: Request transfer of your data to you or a third party in a structured, machine-readable format.

Right to Object: Object to processing based on legitimate interests or for direct marketing.

Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

How to Exercise Your Rights: Please contact us at [smilehouse4910@gmial.com] to make a request. We aim to respond to all legitimate requests within one month. We may need to request specific information from you to confirm your identity.

9. COOKIE POLICY

Our website uses cookies and similar tracking technologies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve our site.

What are Cookies? A cookie is a small file of letters and numbers that we store on your browser or device.

Types of Cookies We Use:

Essential/Strictly Necessary: Required for the website to function (e.g., shopping cart).

Analytical/Performance: Help us understand how visitors use our site (e.g., Google Analytics).

Functional: Allow enhanced functionality and personalisation (e.g., remembering your language).

Targeting/Advertising: Used to deliver relevant ads to you on other sites.

Cookie Consent: When you first visit our site, you will be presented with a cookie banner asking you to accept or reject non-essential cookies. You can change your preferences at any time via our Cookie Settings link in the website footer.

Managing Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

10. CHANGES TO THIS PRIVACY POLICY

We may update this policy periodically. The "Effective Date" at the top will indicate when it was last revised. We will notify you of any material changes by posting the new policy on this page and, where appropriate, via email.

This site respects and protects the privacy of all users who use the service. In order to provide you with more accurate and personalized services, this app will use and disclose your personal information in accordance with this Privacy Policy. However, this application will treat this information with a high degree of diligence and prudence. Except as otherwise provided in this Privacy Policy, this application will not disclose or provide this information to third parties without your prior permission. This app will update this privacy policy from time to time. By agreeing to this Application Services Use Agreement, you are deemed to have agreed to the entire content of this Privacy Policy. This Privacy Policy is an integral part of this Application Service Agreement.

1. Scope of application

a) After you use this application web service, you will be able to get your network data to help you choose the reliable carrier.

2. Information use

a) This application does not provide, sell, rent, share or trade your personal information to any unrelated third party, unless you have obtained your permission in advance, or the third party and this application (including the affiliates of this application) are either individually or jointly You provide the service, and after the service is over, it will be blocked from accessing all of this material that it has previously been able to access.

b) This application also does not allow any third party to collect, edit, sell or distribute your personal information by any means. Any user of this application platform who engages in the above activities, once found, the application has the right to immediately terminate the service agreement with the user.

c) For the purpose of serving the User, the App may use the information you use to provide you with information of interest to you, including but not limited to, to send you product and service information, or to share information with the App Partner so that they may You send information about its products and services (the latter requires your prior consent).

3. Information disclosure

In the following circumstances, this application will disclose your personal information in whole or in part according to your personal wishes or the law:

a) disclose to third parties with your prior consent;

b) in order to provide the products and services you request, you must share your personal information with third parties;

c) disclosure to third parties or administrative or judicial authorities in accordance with the relevant provisions of the law, or at the request of the administrative or judicial authorities;

d) If you have violated relevant Chinese laws, regulations or this application service agreement or related rules, you need to disclose it to third parties;

e) If you are a qualified IP Complainant and have filed a complaint, it should be disclosed to the Respondent at the request of the Complainant so that both parties can handle possible rights disputes;

f) Other disclosures that this application considers appropriate in accordance with laws, regulations or website policies.

4. Information security

a) We will not submit or upload your information, so your information is absolutely safe

11. APPLICABLE LAW

We are committed to protecting your personal information and the rights set out in this Policy reflect your rights under applicable laws.

Applicable laws for the purpose of this Policy means: (a) the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2013; (b) General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) until such time as it might cease to apply in the UK; and (c) to the extent applicable, any legislation ratifying or otherwise adopting the GDPR in the UK, and any applicable associated or supplementary data protection laws or regulations.

We recognise that, as an international business, some of our customers are resident in jurisdictions other than England and Wales. In certain circumstances, the local laws of these jurisdictions may, by way of their application, afford certain rights to customers in respect of the personal data they provide to us. We anticipate that the rights set out in this Policy also provide you with a comparable level of protection in relation to your personal information. Should you have any questions or wish to exercise any applicable rights, please do not hesitate to contact our Data Protection Officer at smilehouseoffical@gmail.com to discuss any additional questions you may have.


This Privacy Policy is designed to ensure our compliance with these laws and to inform you of your statutory rights, which include, but are not limited to, the rights of access, rectification, erasure, restriction, portability, objection, and rights related to automated decision-making as detailed in Section 8 ("Your Legal Rights Under UK GDPR").

The laws of England and Wales shall govern the interpretation of this Privacy Policy and any disputes relating to it, subject to the mandatory applicable data protection laws cited above.

For the purposes of this Policy, “Applicable Laws” means:

(a) the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended);

(b) the General Data Protection Regulation (Regulation (EU) 2016/679) (“EU GDPR”) until such time as it might cease to apply in the United Kingdom

(c) to the extent applicable, any legislation ratifying or otherwise adopting the GDPR in the UK, and any associated or supplementary data protection laws or regulations.


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